SEO stands for Search Engine Optimization. Search engine optimization is the process and practice of both on-site and off-site techniques that enable and encourage search engines to properly index a web site and to “rank” it in search results for appropriate search queries.
Once it became widely known that search results could have a significant effect on increasing sales and profitability for businesses, many businesses began to actively seek out and hire or contract with SEOs (as SEO practitioners are known) to try to get their sites ranking high for “money terms,” those keywords that people looking to buy a business’s products or services would be most likely to use as their search queries.
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